Jenna pulling pieces from the racks at Style Curated in Old Town Fort Collins

Why We Bring in Limited Quantities Per Style

Jenna McEnaney 2 min read

People ask me this all the time, usually while holding up something they love: "Is this the only one?" Most of the time the answer is yes, or close to it. So here's the honest reason why.

Inside Style Curated in Old Town Square, with curated racks, open shelving and a seating area

A few sizes per style, on purpose

When I opened Style Curated in 2023, I knew I didn't want racks packed so tight you can't see anything. I'd rather bring in a smaller number of pieces I truly love, in just a few sizes each, and switch things up often.

That means when you walk in, you're not digging. Everything on the floor is something I picked because I think it fits well, feels good, and will actually get worn.

Close-up of hands flipping through striped shirts on a rack at Style Curated

What it means for you

  • Less overwhelm. You can see the whole shop in one visit and actually enjoy it.
  • Pieces chosen for real bodies. I think about fit and fabric first, not just what's trending.
  • Honest help. Because I know every piece, I can tell you what's going to work for you (and what isn't).
  • Brands I know well. Buying this way lets me build real relationships with the brands we carry, like Rails, Michael Stars, Lilla P and Favorite Daughter.
Jenna with a client trying on a striped jacket at Style Curated

The one downside

If you love something, don't wait too long! When a style is gone, it's usually gone. We don't do holds, since we carry so few of each piece, but if your size is gone, just ask about special ordering. I can't always promise it, but most of the time I'm able to get it in for you.

It's a slower, more intentional way to run a shop, and it's the opposite of fast fashion. Honestly, that's exactly why I love it.

Come see what's new at 1 Old Town Square, Suite 104, or book a styling session and I'll have a few things ready for you to try.

Best,
Jenna

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Jenna, founder of Style Curated, in the boutique in Old Town Fort Collins

Hi, I'm Jenna

I opened Style Curated in 2023 in the heart of Old Town Square in Fort Collins, with one goal: thoughtfully curated pieces paired with genuine personal styling in a welcoming, intimate space. I hand-select everything in the shop and love helping women build a wardrobe they actually want to wear every day.

More about Style Curated

Ready to find pieces you love?

Book a styling session with me, or see what just arrived in the shop.

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